# Vego Innovations sued over its sale prices > Thill filed a proposed class action against Vego Innovations, Inc. in the District Court, N.D. California on 2026-07-30. The complaint alleges inflated "regular" or "list" prices and strike-through prices. It cites Cal. Bus. & Prof. Code § 17500 (false advertising); Cal. Consumers Legal Remedies Act; FTC Guides Against Deceptive Pricing, 16 C.F.R. § 233. These are allegations, and nothing has been decided. *Filed 2026-07-30. Recorded from the court filing by Payback.* - **Case:** Thill v. Vego Innovations, Inc. - **Court:** District Court, N.D. California - **Docket:** 4:26-cv-07940 - **Plaintiff:** Thill - **Defendant:** Vego Innovations, Inc. ## What the complaint alleges - inflated "regular" or "list" prices - strike-through prices - a sale that never ends - false urgency or limited-time claims - percentage-off claims measured against a false price > "advertises the promotions prominently on its homepage, including through banners advertising the sales, and by listing the purportedly discounted prices of its Products alongside the purported regular prices, shown in strikethrough font (e." > > From the complaint. ## Laws the complaint cites - Cal. Bus. & Prof. Code § 17500 (false advertising) - Cal. Consumers Legal Remedies Act - FTC Guides Against Deceptive Pricing, 16 C.F.R. § 233 ## The filing - [Docket on CourtListener](https://www.courtlistener.com/docket/73699306/thill-v-vego-innovations-inc/) - [The complaint (PDF)](https://storage.courtlistener.com/recap/gov.uscourts.cand.475328/gov.uscourts.cand.475328.1.0.pdf) *A complaint is one side's allegations. Nothing on this page is a finding by any court, and the defendant has not been found to have done anything wrong. Payback is not a law firm and this is not legal advice.* --- We hold brands accountable for the little guys. Payback is not a law firm. Nothing here is legal advice, and nothing here is a prediction of any outcome. Payback is not a law firm and does not give legal advice. What we publish is our own reading of how well an order is documented and what the store's public pricing has actually done over time. It is not a prediction of any outcome, not a recommendation to hire anyone, and not a legal opinion about your order. If you want legal advice, talk to a lawyer licensed in your state. Consumer Payback Solutions, LLC 3000 Custer Road, Suite 270 #7004 Plano, TX 75075 help@getpayback.com - [Payback](https://getpayback.com/) - [For lawyers](https://getpayback.com/lawyers) - [About](https://getpayback.com/about) - [Contact](https://getpayback.com/contact) - [Privacy Policy](https://getpayback.com/privacy) - [Merchant research license](https://getpayback.com/research-license) - [Terms and Conditions](https://getpayback.com/terms) - [Blog](https://getpayback.com/blog) - [The 7 best price trackers in 2026, tested on real stores (Payback #1 pick)](https://getpayback.com/blog/best-price-trackers) - [The best apps and tools to detect fake sales and fake discounts online in 2026 (Payback #1 pick)](https://getpayback.com/blog/best-apps-to-detect-fake-sales-and-discounts) - [How to spot fake discounts online (and what you can actually do about them)](https://getpayback.com/blog/how-to-spot-fake-discounts-online) - [Fake pricing lawsuits](https://getpayback.com/lawsuits) - [80sTees.com sued over its sale prices](https://getpayback.com/lawsuits/2026-09-14-80stees-com-inc) - [Ecoflow Technology sued over its sale prices](https://getpayback.com/lawsuits/2026-08-21-ecoflow-technology-inc) - [Vego Innovations sued over its sale prices](https://getpayback.com/lawsuits/2026-07-30-vego-innovations-inc) - [Vego Innovations sued over its sale prices](https://getpayback.com/lawsuits/2026-07-24-vego-innovations-inc) - [Nike sued over its sale prices](https://getpayback.com/lawsuits/2026-07-21-nike-inc) - [iMemories sued over its sale prices](https://getpayback.com/lawsuits/2026-07-06-imemories-llc) - [Sitemap](https://getpayback.com/sitemap.xml) - [llms.txt](https://getpayback.com/llms.txt) © 2026 Consumer Payback Solutions, LLC