iMemories sued over its sale prices
Filed . Recorded from the court filing by Payback.
Robby Cvejanovich filed a proposed class action against IMEMORIES LLC in the District Court, N.D. California on 2026-07-06. The complaint alleges false reference prices and inflated "regular" or "list" prices. It cites Cal. Bus. & Prof. Code § 17501 (false former price); Cal. Bus. & Prof. Code § 17500 (false advertising); Cal. Bus. & Prof. Code § 17200 (unfair competition). These are allegations, and nothing has been decided.
- Case
- Cvejanovich v. iMemories LLC
- Court
- District Court, N.D. California
- Docket
- 3:26-cv-06892
- Filed
- July 6, 2026
- Plaintiff
- Robby Cvejanovich
- Defendant
- IMEMORIES LLC
- Nature of suit
- 370 Other Fraud
What the complaint alleges
- false reference prices
- inflated "regular" or "list" prices
- false urgency or limited-time claims
- percentage-off claims measured against a false price
- prices the store allegedly never charged
“The reference prices that Defendant advertises are fictitious and fake, because they are not original, regular, retail, or former prices.”
Laws the complaint cites
- Cal. Bus. & Prof. Code § 17501 (false former price)
- Cal. Bus. & Prof. Code § 17500 (false advertising)
- Cal. Bus. & Prof. Code § 17200 (unfair competition)
- Cal. Consumers Legal Remedies Act
- FTC Guides Against Deceptive Pricing, 16 C.F.R. § 233
- FTC Act § 5, 15 U.S.C. § 45
The filing
- Docket on CourtListener
- The complaint (PDF, 89 pages)
- Filed by Ben-Meir Law Group.
A complaint is one side's allegations. Nothing on this page is a finding by any court, and the defendant has not been found to have done anything wrong. Payback is not a law firm and this is not legal advice.
Want to know the signs? Read how to spot fake discounts online.