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Fake pricing lawsuits

Nike sued over its sale prices

Filed . Recorded from the court filing by Payback.

Corinne Pearson filed a proposed class action against Nike, Inc. in the District Court, S.D. California on 2026-07-21. The complaint alleges false reference prices and inflated "regular" or "list" prices. It cites Cal. Bus. & Prof. Code § 17501 (false former price); Cal. Bus. & Prof. Code § 17500 (false advertising); Cal. Bus. & Prof. Code § 17200 (unfair competition). These are allegations, and nothing has been decided.

Case
Pearson v. Nike, Inc.
Court
District Court, S.D. California
Docket
3:26-cv-04167
Filed
July 21, 2026
Plaintiff
Corinne Pearson
Defendant
Nike, Inc.
Nature of suit
370 Other Fraud

What the complaint alleges

  • false reference prices
  • inflated "regular" or "list" prices
  • strike-through prices
  • a sale that never ends
  • false urgency or limited-time claims
  • percentage-off claims measured against a false price
As alleged herein, Nike fabricates promotions on products sold on its website and on its mobile app by advertising discounts from reference prices that are fictitious.
From the complaint.

Laws the complaint cites

  • Cal. Bus. & Prof. Code § 17501 (false former price)
  • Cal. Bus. & Prof. Code § 17500 (false advertising)
  • Cal. Bus. & Prof. Code § 17200 (unfair competition)
  • Cal. Consumers Legal Remedies Act
  • FTC Guides Against Deceptive Pricing, 16 C.F.R. § 233

The filing

A complaint is one side's allegations. Nothing on this page is a finding by any court, and the defendant has not been found to have done anything wrong. Payback is not a law firm and this is not legal advice.

Want to know the signs? Read how to spot fake discounts online.