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Fake pricing lawsuits

Vego Innovations sued over its sale prices

Filed . Recorded from the court filing by Payback.

Samantha Louey filed a proposed class action against Vego Innovations, Inc. in the District Court, C.D. California on 2026-07-24. The complaint alleges false reference prices and inflated "regular" or "list" prices. It cites Cal. Bus. & Prof. Code § 17501 (false former price); Cal. Bus. & Prof. Code § 17500 (false advertising); Cal. Bus. & Prof. Code § 17200 (unfair competition). These are allegations, and nothing has been decided.

Case
Samantha Louey v. Vego Innovations, Inc.
Court
District Court, C.D. California
Docket
5:26-cv-04150
Filed
July 24, 2026
Plaintiff
Samantha Louey
Defendant
Vego Innovations, Inc.
Nature of suit
Not yet coded

What the complaint alleges

  • false reference prices
  • inflated "regular" or "list" prices
  • strike-through prices
  • prices the store allegedly never charged
However, these discounts are actually false discounts intended to induce customers into purchasing their products, as the products are rarely, if ever, actually sold at the higher strikethrough “former” prices listed next to the “sale” price.
From the complaint.

Laws the complaint cites

  • Cal. Bus. & Prof. Code § 17501 (false former price)
  • Cal. Bus. & Prof. Code § 17500 (false advertising)
  • Cal. Bus. & Prof. Code § 17200 (unfair competition)
  • Cal. Consumers Legal Remedies Act

The filing

A complaint is one side's allegations. Nothing on this page is a finding by any court, and the defendant has not been found to have done anything wrong. Payback is not a law firm and this is not legal advice.

Want to know the signs? Read how to spot fake discounts online.