Ecoflow Technology sued over its sale prices
Filed . Recorded from the court filing by Payback.
Flores filed a proposed class action against Ecoflow Technology, Inc. in the District Court, N.D. California on 2026-08-21. The complaint alleges false reference prices and inflated "regular" or "list" prices. It cites Cal. Bus. & Prof. Code § 17501 (false former price); Cal. Bus. & Prof. Code § 17500 (false advertising); Cal. Bus. & Prof. Code § 17200 (unfair competition). These are allegations, and nothing has been decided.
- Case
- Flores v. Ecoflow Technology, Inc.
- Court
- District Court, N.D. California
- Docket
- 3:26-cv-08751
- Filed
- August 21, 2026
- Plaintiff
- Flores
- Defendant
- Ecoflow Technology, Inc.
- Nature of suit
- Not yet coded
What the complaint alleges
- false reference prices
- inflated "regular" or "list" prices
- strike-through prices
- a sale that never ends
- false urgency or limited-time claims
- percentage-off claims measured against a false price
- prices the store allegedly never charged
“However, these discounts are actually false discounts intended to induce customers into purchasing their products, as the products are rarely, if ever, actually sold at the higher strikethrough “former” prices listed next to the “sale” price.”
Laws the complaint cites
- Cal. Bus. & Prof. Code § 17501 (false former price)
- Cal. Bus. & Prof. Code § 17500 (false advertising)
- Cal. Bus. & Prof. Code § 17200 (unfair competition)
- Cal. Consumers Legal Remedies Act
- FTC Guides Against Deceptive Pricing, 16 C.F.R. § 233
- FTC Act § 5, 15 U.S.C. § 45
The filing
A complaint is one side's allegations. Nothing on this page is a finding by any court, and the defendant has not been found to have done anything wrong. Payback is not a law firm and this is not legal advice.
Want to know the signs? Read how to spot fake discounts online.